Dae

Dae is dedicated to enabling everyone who loves outdoor sports, works outdoors, or enjoys outdoor activities—regardless of age or experience—to effortlessly overcome participation barriers and enjoy unrestrained freedom through the design of cost-effective, lightweight, and durable gear.

We worked together with the team at Dae to design their founding logotype, with the aim to strike a balance between timelessly premium and playfully collaborative — soft as jam yet hard hitting.