A slice of Joy
Ardente Pizzeria
This is Ardente a Neapolitan-style pizzeria located in London, UK.
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Project overview
Ardente is a vibrant, blazing pizza restaurant in London, UK.
Pizza isn’t just food, it’s a universal language of happiness. It’s the shared laughter over a gooey cheese pull, the unspoken bond of sharing the last slice, and the joy of coming together, no matter where you’re from. Ardente is a celebration of that magic. This project captures the essence of pizza as a connector, bringing people closer with every bite.
To bring Ardente to life, I created a brand that’s as inviting and joyful as pizza itself. I chose friendly, approachable typography to give the brand a younger, playful energy. Simple, lineal illustrations bring charm and versatility, making the brand instantly recognizable across every application. The bright red color palette infuses life into the design, evoking the vibrancy and excitement of a perfect pizza moment.
This visual style ensures Ardente feels inclusive and welcoming—designed for everyone, everywhere. It’s a brand that doesn’t just serve pizza but also serves happiness, connection, and real good time.
