All Day Everyday Comfort
Abysse
Abysse is an Australia-based brand making wildly better underwear.
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Project overview
Abysse is a new generation of intimate wear brand celebrating women, self - love, and self - acceptance. Abysse redefines your second skin of confidence with focus on high quality fabrics, innovative form fitting Silhouettes, and new level of comfort that reveals more confident you. They needed an identity that not only stood out against the designs of the sustainability space it was playing in but also held its own against the underwear heavyweights. The brand also needed the ability to evolve and shift between our ever-changing identities — to capture the uniqueness of an individual yet reflect the beauty and diversity of the collective.














